Remote centralized management and Proof of Performance reduce operational costs and TCO

Minicom Digital Signage (MDS), the leader in media infrastructure solutions for theDigital Signage(DS) marketplace, will demonstrate the first Remote Device Management (RDM) solution with Proof of Performance capabilities at Screen Media Expo 2010 (booth D5). The show will be taking place in London (UK), on May 5-6, 2010.

The proprietary RDM technology enables reliable remote monitoring and control of display assets of any DS and DooH network, and marks the conceptualization of managed displays. The solution features a unique Media Feedback Mechanism (MFM) for Proof of Performance (POP) so advertisers in DooH networks can validate and audit advertising to ensure both the quantity and quality of the broadcasted ad.

With the management capabilities offered by the RDM, operators can reduce system downtime and improve visibility while reducing operational costs and increasing return on investment. The technology enables automatic triggering of support call when necessary, so network operators can intervene quickly and efficiently to reduce operational expenses and thereby total cost of ownership.

Ronni Guggenheim, CEO Minicom Digital Signage:?The world of Digital Signage is expanding rapidly with millions of displays from different vendors deployed globally. The interest of media operators is to extract the maximum value from their business-critical media infrastructure, 24/7. This creates a natural trend towards remote central management of media-space display assets, which will be a crucial capability. Our RDM technology provides an essential building block helping the market mature.?

Minicom Digital Signage RDM technology provides:

· Easier management with consistent monitoring and control of all display assets

· Increased reliability with actual media sampling

· Increased robustness with objective means of monitoring and control

About Minicom Digital Signage

Minicom Digital Signage is a media infrastructure solution provider, focused on developing solutions for theDigital Signage industrywith the mission to increase infrastructure value and reduce operational costs. MDS solutions provide:

· Advanced remote management capabilities, with innovative technology

· Better price/performance, lower operational costs and lower integration costs

· High robustness and reduced risk powering over 400K displays around the world

· High reliability and world-renown professional support

At the Screen Media Expo, MDS will be hosting the Digital Signage Showcase, demonstrating the entire digital signage ecosystem. For more information, and to coordinate a personal demonstration at the show please contact:elizabeta.petakovic@minicom.com

Investment enables market leading digital signage solutions provider to broaden its platform and expand its services to meet market requirements.

Published: March 24th, 2010

Minicom Advanced Systems, a developer of remote access, KVM, and digital signage solutions, today announced that it would spinout itsdigital signage division(?MDS?). The new company simultaneously announced that it had raised $6 million to finance its operations independently. The investment, which was led by Jerusalem Venture Partners and joined by Aviv Ventures, will enable the company to broaden its platform from its new offices in Jerusalem?s JVP Media Quarter.

MDS is a leading vendor of media distribution solutions for the Digital Signage and Digital out of Home (DooH) marketplace. According to MDS? CEO, Ronni Guggenheim, ?This investment is the natural next step in MDS? lifecycle. The support of our investors positions us to explore inorganic growth options and to drive the acceleration of our product roadmap towards the establishment of MDS as a full scale enabling platform in the digital signage market.?

MDS? technology is currently deployed on over 400,000 screens worldwide, and facilitates the distribution of content to consumers in retail, education, finance, transportation, and hospitality environments. In addition to the company?s headquarters in Israel, MDS has offices in the UK, Switzerland,and the US in order to meet the localized needs of its customers.

Gadi Tirosh, General Partner at JVP, explains that?MDS, with its seasoned leadership, global footprint, and strong operating history from within Minicom, is poised to build a broader platform in this growing but still fragmented market.? JVP typically invests in businesses that apply technology acumen towards the development of new media models, and with its investment in MDS, now enters another segment of traditional media that is on the verge of digitization.

About Minicom Advanced Systems
Minicom Advanced Systemsprovides KVM remote access, extension and management solutions designed to expedite and simplify IT services. Tailored for IT managers who need secure, centralized, and seamless access to their mixed IT environments, these solutions enable local, remote, in-band and out-of-band access and management. Minicom's unique approach maximizes past investments in IT infrastructure, installation, and training while adding innovative technology, resulting in reduced costs and increased productivity.
Founded in 1988, Minicom is a member of Intel Capital's portfolio of companies. In 2009, Minicom established Minicom Digital Signage. With headquarters in Israel and regional offices in North America, Europe and China, Minicom operates in over 70 countries.

About Minicom Digital Signage
Minicom Digital Signageis the world leader in the manufacture of advanced multimedia platforms. The company?s award winning solutions enable the transmission of rich content from media players to multiple digital displays located hundreds of meters/feet away. They also keep network costs down by reducing equipment and licensing requirements, and better preserving its customers? systems. Today, over 400,000 screens worldwide are run on Minicom Digital Signage technology. Minicom Digital Signage began as a subsidiary of Minicom Advanced Systems, which has over two decades of experience in providing innovative technology solutions in the manufacture of media distribution and digital out of home multimedia platforms.

About JVP
JVPis one of the leading venture capital funds in Israel. The fund operates from Jerusalem and manages over $780 million. JVP focuses on building market leaders in the fields of digital media technology, including gaming and virtual worlds, mobile media, software and hardware applications and Internet advertising. With leading industry venture partners and consultants in New York, Los Angeles and Europe and an international network of strategic partners, JVP leverages its unique market expertise, its dedicated management team and substantial capital base to build companies with the potential of shaping the global markets.

About Aviv Ventures
Aviv Venturesinvests in Israel related technology companies, with a focus on companies providing"high-tech solutions to low-tech industries". The fund seeks to invest in revenue stage companies as they transform themselves from R&D centric organizations into globally oriented companies with customer facing operations. Aviv helps its portfolio companies to bridge geographical and professional gaps as they grow and develop from Israel to world markets.

A week after - the world is still having ISE after-shakes, delegates are recovering from bad weather in Amsterdam and we are fine-tuning our preparation for the next event. And the next one isDigital Signage Expo 2010, Las Vegas.

We will be doing many different things over there. Among others - guiding theDigital Signage Expert Tour. Surprised? Can you imagine the show without DSET? Not any longer?

The Tour is sponsored byDigital Signage Association, and there are still couple of places left? Hurry up, since they are being snatched as we speak. Register for the Digital Signage Expert tour, or schedule a meeting with our Expertshere.

This is a story about event?s backstage?
Normally, event booths are all shiny and sparkling on the outside? with all the furniture?

and technology presented?

But, when we take a peek of the booths while they were?under construction??

and compare?before?

and?after? pictures?

We understand that miracles are possible! Just like in any fairytale?

The DSET was organized under the OVAB Europe? umbrella, and was, asinvidisreports, such a success, that many interested parties didn?t participate in the tour ? since it was fully booked!

Thanks to Oliver and Florian from invidis, and to Emmanuel Canizares, who was guiding the tours? for all those that missed it ? DSET?s ISE guidebook can be foundhere.

One day before the official begin of ISE, Amsterdam was a host to the DOOH Conference, in organization of OVAB Europe& invidis. Excellent introductory material, with outstanding line-up of speakers? read more about it atDigital Signage Expert?